Who We Are?

Our Mission

For over 35 years, Human Factors International (hfi) has been unlocking human potential through the science of psychology. 

As part of this legacy, PeopleFactors was created to deliver world-class psychometric assessments, designed, tested, and refined by psychologists to go far beyond surface-level insights or generic AI tools.

PeopleFactors provides deep, data-driven understanding of individuals, their abilities, attitudes, values, and potential. Our assessments generate highly analytical, integrated reports that support smarter hiring, succession planning, and leadership development.

Our mission is to empower organisations to make confident talent decisions, build stronger teams, and drive lasting business success. With a global reach and a human-centric approach, we help companies align talent with strategy to create meaningful, measurable impact.

Unlock your talent potential with PeopleFactors, where psychology meets precision, and people power performance.

Our Standard

We’re not a one-size-fits-all solution. PeopleFactors is a premium, precision-built platform for talent insight, designed by psychologists, trusted by global organisations, and built to deliver clarity where it matters most.

Our assessments support every stage of organisational growth:

  • Talent Identification: Executive assessments, screening, audits, and succession planning.

  • Talent Development: 360° feedback, coaching, training, and development centres.

  • Organisational Effectiveness: Culture change, board development, frameworks, and engagement.

  • Wealth Creation: Spotting and growing the people who drive disproportionate value.

We help you avoid costly hiring mistakes, retain top performers, and build leadership pipelines that fuel sustainable growth.

Our Core Values

At the heart of everything we do are values that define our approach and set us apart:

  • Precision: We don’t do generic. Every assessment, every insight, every recommendation is tailored, rigorous, and rooted in science.
  • Integrity: We are trusted advisors to global organisations because we deliver what we promise -honest, actionable intelligence.
  • Excellence: From our 32 proprietary assessments in 33 languages to our world-class consultants, we bring unmatched quality to every engagement.
  • Human-Centricity: We believe people are the greatest source of value in any business. Our work is about helping them thrive.
  • Innovation: We go beyond traditional AI and outdated models. Our tools are intellectually robust, forward-thinking, and designed for today’s complex workplace.

With PeopleFactors, you don’t just get reports, you get clarity, confidence, and competitive advantage.